Reviving Tourism: A Heterogeneous Outlook for CEE Countries and Turkey
ING Economics 14.06.2023 08:17
The CEE region in general offers quite a heterogenous picture in terms of tourism importance and development. Some countries in the region (eg, Croatia, Bulgaria, Montenegro) are highly dependent on tourism revenues and its indirect effects, which can account for more-or-less a fifth of their GDP. These countries benefited greatly from a tourism boom that lasted almost a decade but which came to an abrupt end in 1Q20.
However, the selected CEE countries we cover in this article have more sophisticated economies and although they may still have sizeable tourist sectors (eg, Hungary and Turkey), the diversification of their economies offers an important cushion in less impressive tourist years.
The type of tourism also varies greatly among these countries, not only between Turkey and CE4 but even within the CE4. Hungary and the Czech Republic benefit more from tourism focused on their capital cities, while for Poland and Romania, tourism is less concentrated and more evenly spread across regions. Turkey, on the other hand, offers a broad range of mass tourism destinations, both cultural and leisure.
As elsewhere, 2020 was a lost year for tourism in the CEE, with lingering effects into 2021 as well. In fact, apart from Turkey, which has recovered strongly, CEE countries are still struggling to reach pre-pandemic levels in terms of total tourist arrivals. While Poland and Romania are only marginally above 2019 levels, Hungary and the Czech Republic have a lot more to recover. It is worth mentioning that domestic tourism has been the main driver of recovery in many countries - one of the few positive dynamics that developed through the pandemic.
Key indicators of foreign tourism, selected CEE countries (2019-2022)
If we turn our attention only to international arrivals, the picture is even more grim for the CE4 group, as no country was above 2019 levels by the end of 2022. Arguably, the outlook appears much better for Hungary, which, on the one hand, still has more to recover while, on the other hand, should benefit from the ongoing Chinese reopening and new direct flights between China and Hungary.
To some extent, this could have positive spillover effects for the Czech Republic given the proximity and relatively good connecting infrastructure. While relative comparisons have their advantages, they can grossly understate the huge nominal differences between Turkey and the rest of the CE4. Prior to the pandemic, the combined CE4 international arrivals significantly exceeded Turkey’s arrivals (with a clear trend nevertheless in favour of the latter), but the situation has changed dramatically in the post-pandemic era as CE4 numbers have dropped roughly to one third of Turkey’s.
It is worth mentioning that of the five countries, Turkey, Hungary and Poland have a clear positive balance when it comes to travel receipts and expenditure, while the Czech Republic flirts with negative balances and Romania is a confident net payer of tourism receipts.
The importance of the tourism sector for the CE4 and Turkey is generally above the EU average, with a tendency to be quite sizeable in Turkey and Hungary. Given its size and geographic location, Turkey stands out both in nominal and relative terms, whether in respect of tourism’s importance for GDP, the number of visitors, air connectivity or types of tourism it can provide. Having ranked in the top five countries worldwide by number of tourists visiting, Turkey’s tourism revenues help to some extent compensate for the large goods deficit in the balance of payments. Improvements in tourism are likely to maintain its healthy growth trend in the period ahead.
The CE4 economies offer yet again a rather heterogenous picture, with Romania somewhat departing from the group when it comes to road and rail connectivity with the west, though arguably offering a wider range of destination types. As Romania is not particularly well connected with its CEE peers it cannot match Turkey’s much wider accessibility for types of tourism.
Tourism is key for Hungary with a high share within its GDP and the potential for more growth from Asian tourists. And a return of tourism should be welcome for both Poland and the Czech Republic, although net tourism receipts seem less important for the latter